Coronavirus has caused massive damage to the champagne industry. Restaurants and bars account for a significant proportion of champagne sales. Then there are weddings and other social occasions; sports events and festivals.
All those bottles that are usually drunk in celebration… have never been sold. According to Adam Parsons of Sky Sports During the European lockdown, it was estimated that sales of champagne were down by more than 75%.
Now, as the continent returns to a sort of normality, consumption is rising, but it’s predicted that only 200 million bottles will be sold this year – about 100 million fewer than in 2019.
